Web Analytics :- key to e-coMMerce BusineSS

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics provides information about the number of visitors to a website and the number of page views.

Importance of Web Analytics
We need Web Analytics to assess the success rate of a website and its associated business. Web analytics used to

  • Assess web content problems so that they can be rectified
  • Have a clear perspective of website trends
  • Monitor web traffic and user flow
  • Demonstrate goals acquisition
  • Figure out potential keywords
  • Identify segments for improvement
  • Find out referring sources

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users, and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

Google analytics helps you to track and measure visitors, traffic sources, goals, conversion, and other metrics (as shown in the above image). It basically generates reports on −

  • Audience Analysis: As the name suggests, audience analysis gives you an overview of the audience who visit your site along with their session history, page-views, bounce rate, etc.
  • Acquisition Analysis: Acquisition means ‘to acquire.’ Acquisition analysis is carried out to find out the sources from where your web traffic originates. Using acquisition analysis, you can Capture traffic from all channels, particular source/medium, and from referrals and also Trace traffic from AdWords (paid search).
  • Behavior Analysis: Behavior analysis monitors users’ activities on a website.
  • Conversion Analysis: Conversion is a transaction by a user on your website. For example, download, checkout, buy, etc. To track conversions in analytics, you need to define a goal and set a URL that is traceable.

KISSmetrics

KISSmetrics is a powerful web analytics tool that delivers key insights and user interaction on your website. It defines a clear picture of users’ activities on your website and collects acquisition data of every visitor.

KISSmetrics helps you identify the following −

  • Cart size
  • Landing page conversion rate
  • Customer activity on your portal
  • Customer bounce points
  • Cart abandoned products
  • Customer occurrence before making a purchase
  • Customer lifetime value, etc.

Best Features of KISSmetrics

  • Ability to track effective marketing channels.
  • Figure out how much time a user takes to convert.
  • Determine a degree of which user was engaged with your site.
  • A convenient dashboard. You do not need to run around searching for figures.
  • Installation
  • Just sign-up for an account and customize accordingly.

Tracking
Add a java snippet under tag of the source code of your website.

Event Setting
By default, KISSmetrics sets two events for you − visited site and search engine hit. To add more events, click on new event, add an attribute and record an event name.

Setting up Metrics
Click on create a new metric. Select your metric type from the list. Give metric name, description, and event. Save metric.

Measures

You need to find a few key metrics for your business. You have a website and it has a tracking code in it.

Audience

Pageviews − Pageviews is the number of views of a page. Multiple pageviews are possible in a single session. If pageviews is improved, it will directly influence AdSense revenue and average time on website.

Bounce rate − Bounce rate reflects the percentage of visitors returning back only after visiting one page of your website. It helps you to know how many visitors do so. If the bounce rate of a website increases, its webmaster should be worried.

Pages per session − Pages/session is the number of pages surfed in a single session. For example, a user landed on your website and surfed 3 pages, then the website pages/session is 3.

Demographic information − Demographic data shows Age and Gender. With the help of Demographic Info, you can find the percentage of Male/Female visitors coming to your website. Analyzing the ratio of this data, you can make a strategy according to genders. Age group data help you find what percentage of age group visiting your website. So, you can make a strategy for highest percentage of age group visitors.

Devices − This data shows the devices info. In devices info, you can easily find how many percentage of visitors come from mobile, how many come from desktop, how many come from tablets, etc. If mobile traffic is high, then you need to make your website responsive.

Acquisition

Traffic sources − In the acquisition, you have to check all your sources of the traffic. Major sources of the traffic are −

Organic traffic is the traffic coming through all search engines (Google, Yahoo, Bing….)

Social traffic is the traffic coming through all social media platforms (like − Facebook, Twitter, Google+, …)

Referral traffic is the traffic coming through where your website is linked.

Direct traffic is the traffic coming directly to your website. For example, typing the url of your website, clicking on the link of your website given in emails, etc.

Traffic Sources

Source/Medium − This metrics gives you an idea of the sources from where you are getting traffic (Google, Yahoo, Bing, Direct, Facebook…).

Site Content

Landing pages − Landing pages are the pages where the visitors land first (normally, home pages of the websites are the landing pages). With the help of this metrics, you can find the top pages of the website. Using this metrics, you can analyze how many pages are getting 50% or more traffic of the website. So, you can easily find which type of content is working for you. Further, based on this analysis, you can plan the next content strategy.

Site speed − Site speed is the metrics used for checking page timing (average page load time). Using this metrics, you can find which page is taking more time to load, how many pages have high load time, etc.

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First impressions Zortrax M200 Plus 3D Printer

I am going to post a full review with comparison of things I printed later, but I already wanted to write about my first impressions with my new 3D printer. Unboxing the printer, installing, calibration, and starting to print took me about 1 hour, which is about a “plug & play” as it gets in 3D printing. Most of the printer is pre-assembled, but you need to assemble the cable to the print head and the cable to the heated bed yourself, as well as the spool holder and the guide tube from the spool to the print head. Then you need to install the latest firmware via an USB key, and calibrate the bed to be even. That is done with the help of 3 screws, with the printer telling you which one to turn by how much. Apart from a ridiculous degree of precision in the instructions (“turn the screw by 86.02°”), that went smoothly.

The printer comes with one model for a test print on the provided USB key. In a disappointing display of lack of professionalism Zortrax managed to forget to include supports in that test print model, which results in it being actually impossible to print. Of course I didn’t know that and went back to the shop to ask why after installation the test print wasn’t working, and it was just by chance that there was a technician present who was aware of that issue and told me not to worry and print something else instead.

Both the firmware and the Z-Suite 3D printing software can only be downloaded after entering the serial number of the printer, but then the software worked on the first try. So I printed a 3D Benchy as test print, and it came out very nice. Much better detail on the fine parts, and smoother walls. However after printing some other models I have to say that not everything is perfect, and some prints that I succeeded with on the old printer failed to print on the new one; right now it is hard to say how much of that is due to the change in material from PLA to ABS, how much is related to finding the best settings, and how much is due to the printer.

What I really disliked about my old XYZ printer was that he would only take spools of PLA from the company that made the printer, with an RFID chip in the spool making sure you didn’t use other material. That system also resulted in the spool physically still having several meters of material on it at the end, while the RFID chip claimed the spool was empty and refused to use it any more. The new Zortrax printer is better in that respect, you can print with spools from any supplier. However the software has the optimum parameters for the Zortrax spools, while for external materials you need to find the best settings yourself. That curiously means that if you want to print the Zortrax ABS at a different temperature for some reason, you need to unload it, and reload it as external material, claiming it was ABS from a different supplier.

I notice a real change printing in ABS rather than in PLA. I will need to explore that further, and for example try to print PLA on the new printer. The previous model Zortrax M200 was famous for not doing PLA well, but the M200 Plus has an additional cooling fan on the print head and is supposed to have solved that problem. From a scientific point of view, PLA is more crystalline, which makes it more shiny, but also more brittle. ABS is more matte, more flexible, and sturdier. Lego bricks are made from ABS, and those usually don’t break easily. However when printed with a 3D printer, the layers create a preferred axis of breakage, so if I would print a Lego brick it would be less sturdy than the original. And it would be less glossy and smooth on the surface. However ABS, unlike PLA, is soluble in acetone, so there are methods of making ABS printed parts smooth and glossy by exposing them to acetone vapors. I haven’t tried that yet. The disadvantage I noticed with ABS is that you need to print it at higher temperature to make it stick to the previous layer, and then there is a bit of possible “sagging”, making the printed part a bit broader than the model. I had some prints of figurines with supports where the side of the support stuck to the side of the model, and then left a mark when I removed it. That can probably be fixed by the settings of the software making the supports.

Talking of supports, I still have the same problem with the supports generated by the Z-Suite software than I had with the supports generated by the XYZWare software: The supports are far too massive for small 28mm scale figurines. You can’t use them to print a support for something which is only a millimeter or two thick, like a weapon or arm of a miniature. They seem to be designed for large objects. Having said that, the Z-Suite software has at least some degree of manual editing of support structures, so that is good. Just for my main application I’ll keep using Meshmixer for building support structures for small figurines.

Finally there is one point where the new Zortrax printer is far worse than the old XYZ printer: The XYZ printer automatically shut down the light after a few minutes, and shut down the fans when the print head was cold. Thus I could start a print in the morning and go to work, or in the evening and go to bed, and when I came back the XYZ printer was on standby. The Zortrax printer doesn’t have that, when you come back hours later the light is still on (presumably to allow the internal camera to work) and the fans are still blowing, although the machine is cold. That adds unnecessary wear and tear to the fans, and also consumes more electricity when not in use. I think I will have to buy an electronic time switch or something.

Overall I am happy with the new printer, and I’ll show some photos of the improved results in a future post. But there remains a lot of fiddling and optimizing to be done, and the new printer didn’t miraculously and immediately solve all my printing problems. But then that would have been boring anyway! 🙂 

Android LinkedIn Integration: Android – LeaVe my baThRoom at-least !

LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their curriculum vitae. LinkedIn allows members (both workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. It presents curriculum vitae of the individual which can be browsed by recruiters.

Android LinkedIn Integration

Android allow applications to connect to LinkedIn and share data or any kind of updates on LinkedIn.
Following are the ways through which you can integrate LinkedIn in application

  • LinkedIn SDK(Scribe)
  • Intent Share

1. LinkedIn SDK(Scribe)

The mobile SDK for Android increases your app’s time to market by providing out-of-box support for LinkedIn natively inside your Android applications. This allows you to boost your sign in conversion rates and provides you more time to work on the things that matter.

The SDK provides:
Single sign-on (SSO) authentication, in conjunction with the LinkedIn mobile app.
A convenient wrapper for making authenticated calls to LinkedIn’s REST APIs.
Deep linking” to additional member data in the LinkedIn mobile app.

Follow steps to integrate LinkedIn SDK 

Creating a new app in LinkedIn Developer account
Create a new LinkedIn application at https://www.linkedin.com/developer/apps. Click on Create new Application and follow the setup.
 create LinkedIn developer app
Fill following form
 create LinkedIn developer app form

 you will get Application ID for your Application

Create new Android Project
Open AndroidManifest.xml file and include the following code given below:
<uses-permission android:name=”android.permission.INTERNET” />
Download Mobile LinkedIn SDK 
Go to https://developer.linkedin.com/docs/android-sdk  and download a Mobile SDK for Android.
Unzip the file and add LinkedIn-sdk folder in your project.
Add Mobile LinkedIn SDK in project
Open setting.gradle file in your project and include linkedin-sdk folder in your project.
include ‘:app’,’:linkedin-sdk
Adding library in depencencies
Add the following code in the file’s (/app/build.gradle file) dependencies to compile linkedin-sdk
compile project(‘:linkedin-sdk’)
compile ‘com.squareup.picasso:picasso:2.5.2’
compile ‘de.hdodenhof:circleimageview:1.3.0’
Synchronize your project
Generate hash Key
We need to generate a hash key. This generated Hash key will integrate your app with LinkedIn account.
Adding hash key in your LinkedIn Developer account
Go to https://www.linkedin.com/developer/apps  select your application name and click the Mobile tab. Add the package name and generated hash key in your LinkedIn Application. This hash key will authenticate your mobile application.
LinkedIn developer app hash key
Once everything is complete, you can run the Linkedin sample application

2. Intent Share

An android share intent allow your app to share contents such as URL or text and Image to other apps installed in your Android device like Facebook, Twitter, Messaging, Instagram, whatsapp, etc.

 Android provides intent library to share data between activities and applications. In order to use it as share intent , we have to specify the type of the share intent to ACTION_SEND. Its syntax is given below

Intent shareIntent = new Intent();
shareIntent.setAction(Intent.ACTION_SEND);

Next thing you need to is to define the type of data to pass , and then pass the data. Its syntax is given below 

shareIntent.setType("text/plain");
shareIntent.putExtra(Intent.EXTRA_TEXT, " From Suven Consultency");
startActivity(Intent.createChooser(shareIntent, "Hello!!!!"));
Example
here is an example to share data on Linkedin using intent share.
  • You will use Android studio to create an Android application under a package net.suven.android.android_linkedinintegration.
  • Modify src/MainActivity.java file to add necessary code.
  • Modify the res/layout/activity_main to add respective XML components.
  • Run the application and choose a running android device and install the application on it and verify the results.
MainActivity.java
package net.suven.android.android_linkedinintegration;
import android.content.Intent;
import android.net.Uri;
import android.os.Bundle;

import android.support.v7.app.AppCompatActivity;
import android.view.View;
import android.widget.Button;
import android.widget.ImageView;
import java.io.FileNotFoundException;
import java.io.InputStream;

public class MainActivity extends AppCompatActivity {
private ImageView img;

protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_main);

img = (ImageView) findViewById(R.id.imageView);
Button b1 = (Button) findViewById(R.id.button);

b1.setOnClickListener(new View.OnClickListener() {
@Override
public void onClick(View v) {
Intent sharingIntent = new Intent(Intent.ACTION_SEND);
Uri screenshotUri = Uri.parse("android.
resource://net.suven.android.android_linkedinintegration/*");

try {
InputStream stream = getContentResolver().openInputStream(screenshotUri);
} catch (FileNotFoundException e) {
// TODO Auto-generated catch block
e.printStackTrace();
}

sharingIntent.setType("suvenlogo/jpeg");
sharingIntent.putExtra(Intent.EXTRA_STREAM, screenshotUri);
startActivity(Intent.createChooser(sharingIntent, "Share image using"));
}
});
}
}
activity_main
<?xml version="1.0" encoding="utf-8"?>
<RelativeLayout
xmlns:android="http://schemas.android.com/apk/res/android"
xmlns:tools="http://schemas.android.com/tools"
android:layout_width="match_parent"
android:layout_height="match_parent"
android:paddingLeft="@dimen/activity_horizontal_margin"
android:paddingRight="@dimen/activity_horizontal_margin"
android:paddingTop="@dimen/activity_vertical_margin"
android:paddingBottom="@dimen/activity_vertical_margin"
tools:context=".MainActivity">

<TextView
android:layout_width="wrap_content"
android:layout_height="wrap_content"
android:id="@+id/textView"
android:layout_alignParentTop="true"
android:layout_centerHorizontal="true"
android:textSize="30dp"
android:text="Linkedin Share" />

<TextView
android:layout_width="wrap_content"
android:layout_height="wrap_content"
android:text="Tutorials Point"
android:id="@+id/textView2"
android:layout_below="@+id/textView"
android:layout_centerHorizontal="true"
android:textSize="35dp"
android:textColor="#ff16ff01" />

<ImageView
android:layout_width="wrap_content"
android:layout_height="wrap_content"
android:id="@+id/imageView"
android:layout_below="@+id/textView2"
android:layout_centerHorizontal="true"
android:src="@drawable/logo"/>

<Button
android:layout_width="wrap_content"
android:layout_height="wrap_content"
android:text="Share"
android:id="@+id/button"
android:layout_marginTop="61dp"
android:layout_below="@+id/imageView"
android:layout_centerHorizontal="true" />

</RelativeLayout>

Following is the output of application.

android linkedin integration app
Click on share button. you will see list of share provider
share post
Now select LinkedIn from the list and then write your message shown in following image 

write linkedin post


Click here to download Source Code and APK

Are you interested to learn Android Programming?

Who Said It: A Republican Congressman or a Classic Christmas Villain? Take the Quiz

Can you tell the difference between Paul Ryan and Ebenezer Scrooge?

There’s something familiar about the way the GOP talks about the poor. If you’ve been paying close attention to Republicans in the House and Senate, they may strike you as being eerily reminiscent of other curmudgeons we normally hear from this time of year—infamous villains like Ebenezer Scrooge from Dickens’ “A Christmas Carol.” Between defenses of their ruthless attempts to dismantle the Affordable Care Act and their ludicrous justifications for passing a bill that slashes taxes for the rich while hiking costs for the poor and middle classes, Republican politicians are sounding more and more like the grumpy, selfish antagonists from our favorite stories of the season.

Don’t believe it? Take this quiz to see if you can tell the difference between real people and fictional characters. Check your answers at the bottom.

When it comes to the poor, Mitch McConnell’s views are virtually the same as Mr. Potter’s from “It’s a Wonderful Life.”

Photo Credit: Liberty Films (Potter, left); Wikimedia Commons (McConnell, right)

1. “I am an old man and most people hate me. But I don’t like them either, so that makes it all even.”

a) Mitch McConnell

b) Orrin Hatch

c) Mr. Potter (It’s a Wonderful Life

2. “We don’t want to turn the safety net into a hammock that lulls able-bodied people into complacency and dependence.”

a) Paul Ryan

b) Ebenezer Scrooge

c) Mitch McConnell

3. “Are you running a business or a charity ward? Not with my money!”

a) Paul Ryan

b) Mr. Potter

c) Sen. Chuck Grassley

4. “I think not having the estate tax recognizes the people that are investing as opposed to those that are just spending every darn penny they have, whether it’s on booze or women or movies.”

a) Sen. Chuck Grassley

b) The Grinch

c) Mr. Potter

5. “Oh, bleeding hearts of the world, unite!”

a) The Grinch

b) Ebenezer Scrooge

c) Orrin Hatch

6. “Are there no prisons? And the union workhouses, are they still in operation? Those who are badly off must go there.”

a) Mitch McConnell

b) Ebenezer Scrooge

c) The Grinch

7. “I have a rough time wanting to spend billions and billions and trillions of dollars to help people who won’t help themselves, won’t lift a finger, and expect the federal government to do everything.”

a) Mr. Potter

b) Paul Ryan

c) Orrin Hatch

8. “Those people who lead good lives, they’re healthy, they’ve done the things to keep their bodies healthy. And right now, those are the people who have done things the right way that are seeing their costs skyrocketing.”

a) Mr. Potter

b) Mo Brooks, Alabama congressman

c) Ebenezer Scrooge

9. “We have got this tailspin of culture, in our inner cities in particular, of men not working and just generations of men not even thinking about working or learning to value the culture of work, so there is a real culture problem here that has to be dealt with.”

a) The Grinch

b) Ebenezer Scrooge

c) Paul Ryan 

10. “Uh-huh. You see, if you shoot pool with some employee here, you can come and borrow money. What does that get us? A discontented, lazy rabble instead of a thrifty working class.”

a) Chuck Grassley

b) Paul Ryan

c) Mr. Potter 

Key: 1:C, 2:A, 3:B, 4:A, 5:A, 6:B, 7:C, 8:B, 9:C, 10:C

The One Scenario in Which Trump Would Risk Impeachment and Fire Robert Mueller

The president reportedly expects to be exonerated soon.

President Donald Trump believes that special counsel Robert Mueller will soon send him a letter that completely exonerates him of any wrongdoing — but the president’s allies fear that such a letter will never come.

CNN reports that Trump has recently been boasting to allies that the Russia probe will be over very shortly, and that Mueller will personally exonerate him. The president believes this, CNN’s sources say, because his attorneys have tried to manage him by telling him that he faces no real danger from the probe.

However, some of the president’s allies believe this is delusional, wishful thinking — and they fear what Trump will do if that exoneration letter never comes.

One Trump ally tells CNN that the president will likely have a “meltdown” after months go by without an exoneration letter, after which “he’ll try and fire Mueller and then be impeached.”

Another Trump ally similarly warns that Trump’s lawyers are playing a dangerous game by buttering him up with happy talk about the Mueller probe ending shortly.

“I’ve known him long enough to know that disappointing him is a problem and they’ve built up a level of expectations for him that are unrealistic,” the source said. “[They’ve] lulled him into a false sense of security.”

 

 

Related Stories

  • MSNBC Shows Frightening Clip of Trump and Putin Using Exact Same Talking Points
  • MSNBC Shows Scary Clip of Trump and Putin Using Exact Same Talking Points
  • Fox News’ Jeanine Pirro Delivers Her Most Disturbing Monologue of Trump’s Presidency

World of Hoplites

I recently received an announcement telling me that I could sign up for the beta of a new Total War game, called Total War: Arena. Hmmm. While I did play some Total War games, I must admit that I am not the world’s biggest fan of the series, mostly because of the extra stupid AI. So a PvP version to me sounded like a cheap ploy to eliminate the AI. But then I saw that the game was 10 vs. 10 players, with each player commanding some troops. And I thought to myself, “Oh, that looks like World of Tanks with hoplites, I’m interested!”, and signed up.

Today I got the activation code, and only then I realized that this doesn’t just look like World of Tanks with hoplites, it actually *is* World of Hoplites, programmed by the same people who made World of Tanks, Warplanes, and Warships: Wargaming.net. The “Total War” part is just some cross-branding marketing trick to attract the people who are Total War fans but don’t play any games from Wargaming.net yet. Well, best case scenario Wargaming.net programmed the gameplay and Creative Assembly provided the graphics. (Worst case scenario is the other way round).

So now I am downloading the beta, and I am looking forward to trying it out. In the interest of full disclosure I’d like to add that Wargaming.net is one of the small number of game companies from which I ever received freebies. After posting an interview with one of the devs my World of Tank account was set to receive 250 gold every day I logged on. And as I was playing a lot I ended up with still over 70,000 gold left in that game. But I already had spent money on WoT before, and unfortunately the World of Tank gold isn’t the same as the World of Warships gold, and probably also not the same as the Total War: Arena gold. So no freebies for me for the new game!

Deal: Razer throws in a free Leviathan Mini if you buy the Razer Phone

Available since November, Razer doesn’t appear ready to discount its flagship Razer Phone just yet. What the company is ready to do, however, is throw in one of its Bluetooth speakers for free if you buy its smartphone.

For 48 hours, if you pick up the $700 Razer Phone through the company’s website, you can get its Leviathan Mini Bluetooth speaker for free. Reported by PhoneArena, just make sure to use the promo code PHLVLUP (get it?) at checkout and you won’t pay a dime for the speaker.

I can’t personally attest to the quality of the Leviathan Mini. What I can say, however, is that it originally goes for $180 and was recently discounted to $100 for the holidays. The speaker also sports NFC for quick pairing and is roughly the same size as the popular UE Boom 2, though the Leviathan Mini doesn’t share the latter’s rugged protection. In other words, Razer’s speaker was not built to withstand water, dust, and drops — it’s a speaker meant for the table, not for the outside.

As for the Razer Phone itself, we thought it was a great first effort from Razer. It may not have adopted the near bezel-less design of some of its contemporaries, but the Razer Phone manages to still look unique, thanks to its dark aluminum build and dual speakers that crank out great sound.

Editor’s Pick

Also, we can’t talk about the Razer Phone without talking about its Quad HD display, which is capable of up to a 120 Hz refresh rate. This gives the phone a sense of fluidity and smoothness that only Google’s Pixel 2 and Pixel 2 XL can rival.

The Razer Phone isn’t without its hiccups, however. The display might lend the software a great amount of fluidity, but we found it a bit too dim for our liking. Also, even though our terrible photography experience has improved a bit with software updates, the images still aren’t that great. Finally, even though a dongle is included in the box, you will not find a headphone jack.

With that being said, we would not blame you if you pick up the Razer Phone, so why not do so while getting a Bluetooth speaker for free. You have until the end of tomorrow, December 19 to take advantage of the promotion at the link below.

Get the Razer Phone

One more 7th Continent post before I shut up :)

The 2nd Kickstarter for 7th Continent ended with 43,733 backers having pledged over $7 million. But if you missed it, there is a possibility to Late Pledge with options limited to getting either just the new expansion, or the whole game plus expansion. I don’t know how long this will be possible, I presume it is until the pledge manager goes live in November.

*Spoiler Alert*
My wife and me are making great progress on the first curse, The Voracious Goddess. We lost on the first attempt and restarted. Knowing the starting island better made things easier, so on the second attempt we managed to get off the island the comfortable way. That gives you a choice of three places to continue, and by pure chance we seem to have chosen the absolutely best one. We found a place to rest and spend our xp on advanced skills. We found a place to hunt and recover all of the adventuring deck. And we found the next two landmarks on the clue map.

It was getting nearly too easy, and so we decided to do something more risky. Instead of following the clue map further, we entered what I can only describe as a dungeon. We didn’t completely clear it out, because there was a rather suspicious lever we didn’t dare to pull. But we did everything else in it and exited with some treasure and more advanced skills. Next we will try to hunt again and then follow the path on the clue map.

Xiaomi’s Mi A1 Special Edition in Red is coming to India (updated)

Update (12/19/17): The gorgeous Xiaomi Mi A1 Special Edition is officially coming to India. Beginning December 20, customers will have the chance to order the Red version of the Mi A1 from Mi.com and Flipkart’s online store. Additionally, the device will be available from Mi Home stores, Mi preferred partner stores, and other retail partners. The device will run customers Rs. 13,999.

December 20 is also the start of Xiaomi’s “No. 1 Fan Sale” in the country. Xiaomi is celebrating its fans with sales on phones like the Xiaomi Mi MIX 2, Mi Max 2, Redmi 4, Redmi Note 4, and Redmi Y1 Lite. The Mi MIX 2 will see a price drop from Rs. 35,999 to Rs. 32,999, while the Mi Max 2 will drop from Rs. 14,999 to Rs. 12,999. The Redmi 4 gets a Rs. 1,000 discount, while pricing details for the Redmi Note 4 and Redmi Y1 Lite have yet to be released yet.

You can get check out all of the deals on Mi.com starting December 20.


Original article (12/14/17): It seems like red has caught on as a color of choice for smartphones, since OnePlus and Samsung have red versions of their flagship smartphones. Whether it’s because of that, or whether it’s because it’s the season for such a color, Xiaomi has joined the fray with the Mi A1 Special Edition.

Don’t let the name fool you; the only thing special about the Mi A1 Special Edition is the red color it comes in. That being said, the shade of red looks much less like Samsung’s Burgundy Red and more like OnePlus’ Lava Red, with the color choice meant to stand out than be more subtle.

Either way, it comes across as vibrant and stunning, with the added red color meaning that the Mi A1 is now available in four colors.

Elsewhere, the Mi A1 Special Edition remains identical to the normal Mi A1. In other words, you’ll find a 5.5-inch Full HD display, with a 5 MP camera up front and dual 12 MP cameras around back. Under the hood, Qualcomm’s Snapdragon 625 chipset and 4 GB of RAM power the phone, and while the processor might be a bit long in the tooth at this point, it allows for greater battery efficiency.

Editor’s Pick

That efficiency is what helps give the Mi A1 very good battery life in our testing, regardless of the modest 3,080 mAh battery. If the 64 GB of internal storage is not enough for your needs, the microSD card slot allows for up to 128 GB of additional storage.

Finally, the Mi A1’s story revolves around its status as one of the handful of Android One devices out there, which means that the phone runs stock Android 7.1.2 Nougat. That makes the phone the only Xiaomi smartphone that runs stock Android out of the box, something that slightly disoriented us at first but that we eventually got used to.

According to GizmoChina, which spotted the phone, the Mi A1 Special Edition is currently available in Indonesia for 3.099.000 rupiahs, which translate to roughly $228. There is no word if the phone will be available in other markets, though we’ll keep an eye out if it does.